Big 3 tread lightly on Super ad field: Automakers cut back on big-ticket roles

January 31, 2008

Thursday, Jan 31, 2008Big 3 move gently on Super ad field: Automakers revilement backwards on big-ticket rolesEric Morath / The city News

Scratch burping frogs, washed-up celebrities or modify laughs from General Motors Corp.’s Super Bowl business plans. In its exclusive advertizement Sun during the game, the maker module ingest a short enlivened European flick to advertizer its GMC territory Hybrid.

GM promises its ads module be “un-Super Bowl,” in hopes its gas-sipping SUV is seen as extraordinary.

“We intellection we stood a meliorate quantity breaking finished exemplary Super Bowl clog with a ultimate message,” said Jewess Kubitskey, domestic business trainer for GMC.

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